{"id":438,"date":"2026-10-26T13:42:08","date_gmt":"2026-10-26T13:42:08","guid":{"rendered":"http:\/\/localhost:8080\/glossary\/engagement-rate\/"},"modified":"2026-10-26T13:42:08","modified_gmt":"2026-10-26T13:42:08","slug":"engagement-rate","status":"publish","type":"gl_glossary","link":"https:\/\/landing-geelark.huy.lat\/vi\/glossary\/engagement-rate\/","title":{"rendered":"Engagement rate"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Engagement rate expresses how many interactions a post or account gets compared with its audience. Interactions usually include likes, comments, shares and saves.<\/p><h2 class=\"wp-block-heading\">How it is calculated<\/h2><p class=\"wp-block-paragraph\">There is no single standard formula. The two most common versions are:<\/p><ul class=\"wp-block-list\"><li><strong>By reach or views:<\/strong> interactions \u00f7 people reached (or views) \u00d7 100.<\/li><li><strong>By followers:<\/strong> interactions \u00f7 followers \u00d7 100.<\/li><\/ul><p class=\"wp-block-paragraph\">The reach-based version says more about a single post; the follower-based version is easier to compare between accounts. Whichever you use, use the same one every time.<\/p><h2 class=\"wp-block-heading\">Using it well<\/h2><p class=\"wp-block-paragraph\">Compare an account with its own history rather than with other accounts, and look at trends over several weeks instead of single posts.<\/p><h2 class=\"wp-block-heading\">Related terms<\/h2><ul class=\"wp-block-list gl-related-terms\"><li><a href=\"\/vi\/glossary\/content-calendar\/\">Content calendar<\/a><\/li><li><a href=\"\/vi\/glossary\/hashtag\/\">Hashtag<\/a><\/li><li><a href=\"\/vi\/glossary\/shadowban\/\">Shadowban<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>A measure of how actively people interact with content, relative to how many saw it or follow the account.<\/p>","protected":false},"template":"","meta":{"_geelark_seo_title":"Engagement rate: definition and meaning","_geelark_seo_description":"A measure of how actively people interact with content, relative to how many saw it or follow the account."},"class_list":["post-438","gl_glossary","type-gl_glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/landing-geelark.huy.lat\/vi\/wp-json\/wp\/v2\/gl_glossary\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/landing-geelark.huy.lat\/vi\/wp-json\/wp\/v2\/gl_glossary"}],"about":[{"href":"https:\/\/landing-geelark.huy.lat\/vi\/wp-json\/wp\/v2\/types\/gl_glossary"}],"wp:attachment":[{"href":"https:\/\/landing-geelark.huy.lat\/vi\/wp-json\/wp\/v2\/media?parent=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}