{"id":444,"date":"2026-10-26T13:42:08","date_gmt":"2026-10-26T13:42:08","guid":{"rendered":"http:\/\/localhost:8080\/glossary\/user-generated-content\/"},"modified":"2026-10-26T13:42:08","modified_gmt":"2026-10-26T13:42:08","slug":"user-generated-content","status":"publish","type":"gl_glossary","link":"https:\/\/landing-geelark.huy.lat\/vi\/glossary\/user-generated-content\/","title":{"rendered":"User-generated content (UGC)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">User-generated content (UGC) is any content created by people outside a brand, such as customer photos, reviews, unboxing videos or tutorials, that features the brand&#8217;s products. Brands also hire creators to make content in this style for ads.<\/p><h2 class=\"wp-block-heading\">Why brands use UGC<\/h2><p class=\"wp-block-paragraph\">It shows real people using a product, often feels more natural than studio content, and gives a brand far more material than it could shoot itself.<\/p><h2 class=\"wp-block-heading\">Using it properly<\/h2><ul class=\"wp-block-list\"><li>Ask the creator for permission before you repost their content.<\/li><li>Credit them in the post.<\/li><li>Mark paid partnerships the way each platform and local advertising rules require.<\/li><\/ul><h2 class=\"wp-block-heading\">Related terms<\/h2><ul class=\"wp-block-list gl-related-terms\"><li><a href=\"\/vi\/glossary\/content-calendar\/\">Content calendar<\/a><\/li><li><a href=\"\/vi\/glossary\/hashtag\/\">Hashtag<\/a><\/li><li><a href=\"\/vi\/glossary\/engagement-rate\/\">Engagement rate<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Content made by customers or creators rather than by the brand itself.<\/p>","protected":false},"template":"","meta":{"_geelark_seo_title":"User-generated content (UGC): definition and meaning","_geelark_seo_description":"Content made by customers or creators rather than by the brand itself."},"class_list":["post-444","gl_glossary","type-gl_glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/landing-geelark.huy.lat\/vi\/wp-json\/wp\/v2\/gl_glossary\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/landing-geelark.huy.lat\/vi\/wp-json\/wp\/v2\/gl_glossary"}],"about":[{"href":"https:\/\/landing-geelark.huy.lat\/vi\/wp-json\/wp\/v2\/types\/gl_glossary"}],"wp:attachment":[{"href":"https:\/\/landing-geelark.huy.lat\/vi\/wp-json\/wp\/v2\/media?parent=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}