A hashtag is a word or phrase written after the # sign, with no spaces, such as #travelphotography. Platforms turn hashtags into links that collect posts on the same topic, and use them as a signal of what a post is about.
Choosing hashtags
- Mix broad tags for the category with specific tags for the exact topic.
- Use tags people actually search for in your niche.
- Skip tags that have nothing to do with the post.
- Check a tag’s recent posts before using it, to make sure it means what you think.
How many to use
Limits and conventions differ by platform and change over time. A few relevant tags generally work better than a long list of loosely related ones. Our free TikTok hashtag generator and Instagram hashtag generator suggest a starting set.