A content calendar is a plan that lists upcoming posts with their date, platform, account, format and status. It turns “we should post more” into a schedule a team can work from.
What to include
- Publish date and time.
- Platform and account.
- Format: video, carousel, story, text post.
- Topic, caption and hashtags.
- Owner and status: idea, in progress, ready, published.
Calendars for many accounts
When one team runs several accounts, a shared calendar shows at a glance which account posts what and stops two accounts from publishing the same thing. Planned posts are also good candidates for scheduled publishing.