Shadowban is an informal name for a situation where an account can still post, but its content is shown to far fewer people than usual, without a clear notice from the platform. Platforms rarely use the word themselves and describe their own reach limits in their community guidelines.
Common signs
- Views drop sharply and stay low across several posts.
- Posts stop appearing under hashtags or in search.
- Non-followers rarely see new content.
What to do
A drop in reach has many causes, including normal changes in what audiences watch. Check the platform’s account status or notifications page, review its community guidelines, remove anything that may break them, and post content that fits the rules. Avoid sudden bursts of activity.