Instagram hashtag generator

How to use Instagram hashtags well

Hashtags help Instagram and people browsing understand what a post is about. They matter less than they did years ago, when hashtag pages were a main way to discover content, but a short, accurate set still adds context, especially for new accounts and niche topics.

Choosing hashtags

• Describe the content, not the hopes you have for it: #sourdoughbaking says more than #viral.
• Mix one or two broad tags with several specific ones.
• Look at the recent posts under a tag before you use it. If they are unrelated or spammy, skip it.
• Keep a branded tag for your own series or community.

How many to use

Instagram sets a maximum number of hashtags per post and has changed its guidance over time; check the current limit in Instagram’s help centre. In practice, a few well-chosen tags usually do as well as a long list.

Where to put them

Add hashtags at the end of the caption, after your text, so the caption still reads well. Keywords in the caption itself also help people find posts through search.

Mistakes to avoid

• Copying the same block of tags onto every post.
• Using tags that are unrelated to the post just because they are popular.
• Using banned or restricted tags; posts under them may not show up.

Hashtags across several accounts

Agencies and brands with several Instagram accounts often keep a tag list per account. Running each account on its own cloud phone keeps their sessions and settings apart while you work from one dashboard.